Privacy policy

Privacy Policy for Stralend Cosmetics

Last updated: October 30, 2024

Introduction

This Privacy Policy explains how Stralend Cosmetics (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit, use our services, make a purchase from stralendcosmetics.com (the “Site”), or communicate with us regarding the Site (collectively, the “Services”). By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

Our Commitment to Your Privacy

We value your privacy and the information you consent to share with us, especially in relation to our SMS marketing service. This information allows us to send text notifications, such as order updates and abandoned checkout reminders, as well as text marketing offers and transactional messages, including review requests. Opt-in data and consent for text messaging will only be shared with messaging partners to enable and operate our text messaging program.

Our website also uses cookies to keep track of items in your shopping cart, including when checkout has been abandoned. This information helps determine when to send cart reminder messages via SMS.

Information We Collect

We collect various types of personal information about you when you use our Services, including:

• Personal Identification Information: Your name, address, email, phone number, and payment details.

• Browsing Information: Your IP address, browser type, device information, pages visited, time spent on the site, and referring URLs.

• Data from Cookies and Similar Technologies: Used for website functionality, performance tracking, and marketing purposes.

• Data Shared with Third-Party Platforms: For advertising and analytics on platforms like Facebook, Instagram, and TikTok.

How We Use Your Information

We use your personal information to:

• Process and fulfill orders, including handling payments and shipping.

• Communicate with you regarding your purchases, account updates, and customer support needs.

• Improve and personalize our website and services based on your browsing behavior and preferences.

• Comply with legal obligations and safeguard our customers and business.

• Share data with third-party platforms, including Meta (Facebook and Instagram) and TikTok, to optimize ad performance and marketing reach.

Data Sharing with Meta (Facebook and Instagram)

Stralend Cosmetics utilizes Meta’s advertising tools, including:

• Meta Pixel: A tracking tool that collects data about user interactions on our site, helping us optimize ads and measure campaign effectiveness on Facebook and Instagram.

• Meta Conversions API: Enables direct data sharing between our website and Meta servers for accurate tracking of customer events, such as purchases and form submissions, to refine ads and target relevant audiences.

Data Sharing with TikTok

Stralend Cosmetics also uses TikTok Ads Manager, which includes:

• Standard Data Sharing: Through the TikTok Pixel, we collect basic browsing information like page visits and product views.

• Enhanced Data Sharing: Advanced tracking methods, including TikTok Pixel, Events API, and Advanced Matching, to capture more detailed user interactions.

• Maximum Data Sharing: Integrates all tracking tools, including Shopify Checkout (currently in beta), for a comprehensive view of user behavior, enabling highly optimized ads.

Managing Your Data Preferences

You can control your data-sharing preferences and adjust settings for targeted advertising by visiting the privacy settings on our website. For more details on how Meta and TikTok use your data, please visit their respective privacy policies.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data, including the right to:

• Access the personal information we hold about you.

• Request correction or deletion of your data.

• Restrict how we process your information.

• Object to certain processing activities, such as marketing.

To exercise these rights, please contact us at: admin@stralendcosmetics.com

Security of Your Information

We take the security of your personal information seriously and use appropriate measures to protect it. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page regularly to stay informed about how we protect your personal information.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at admin@stralendcosmetics.com.

Disclaimer: This Privacy Policy is not legal advice. You are responsible for ensuring its compliance with applicable laws. By using this policy, you agree that you have read and accept the disclaimer.

This revised layout keeps the focus on SMS and privacy-related elements in the initial sections for clarity, followed by detailed explanations of data collection and sharing practices.